Synopsis
In this work the authors detail new approaches to manufacturing
high-quality, low-cost products that can successfully compete in
the global marketplace. They demonstrate how these techniques can
minimize product development costs, reduce design-to-market time,
and increase productivity.
From the Back Cover
"Robust Engineering produces parts that avoid failure."
- John F. Elter, Vice President and Chief Engineer, Office
Products Division, Xerox Corporation.
"Toyota had incorporated Robust Engineering into its
product development processes and it has become the daily norm for
Toyota engineers." - Kenzo Euno, President, Ueno Design
Institute, Japan.
"Through the use of Tagushi's Robust Engineering approach
at ITT Industries, our products truly are 'Engineered for
Life.'" - Richard s. Ullman, Vice President, ITT Defense
& Electronics.
Robust Engineering using Taguchi Methods is not some mysterious
Eastern way. It's a clockwork-simple program for creating
outstanding new products. Xerox used Robust Engineering to
prestidigitate its high-END digital office imaging system three
years faster than its less complicated predecessor. Xerox's new
DC265 has already grabbed a 70% market share.
This amazing casebook is your chance to see other examples of
Robust Engineering at work. Sit in at Ford and Nissan...easvesdrop
at NASA, Xerox, 3M, Minolta...and answer your invitation from ITT,
Goldstar, Sampo Kaguki, and Fumakilla. You'll see Robust
Engineering used to: Anticipate customer cravings; Glide through
design stages error-free; Spot design flaws before prototype;
Eliminate manufacturing defects; Prevent high prices - and other
things customers don't want; And bring out better products faster.
Plus, here's your chance to learn what not to do by watching
business giants stumble, as they complicate what should be a
simple process.
About the Author
Genichi Taguchi (Japan) is executive Director of American Supplier
Institute and President of Ohken Associates in Japan. He developed
the Taguchi Method. He is a 3-time recipient of the Deming Prize.
Subir Chowdhury (Livonia, MI) is a VP of American Supplier
Institute. He is the recipient of the Henry Ford II Awarded for
Excellence, and co-authored QS-9000 Pioneers: Register Companies
Share Their Strategies for Success.
Shin Taguchi (Livonia, MI) is President of American Supplier
Institute and the foremost consultant on the Taguchi Method in the
U.S. He has consulted on more than 500 projects, and since 1993,
has participated in over 80 pure robust design cases at Ford Motor
Co.
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